Travelbug Awards 2012 – and the winners are…

It’s awards time at Travelbug! Today we are proud to announce the winners of our second annual Travelbug Awards. The awards recognise excellent performance by accommodation operators who are bookable with us and the winners were selected based on the number of bookings made at each property, the quality of guest feedback, and the overall quality of their Travelbug listing.

As you’ll know, we have the widest range of bookable accommodation in New Zealand and all properties – from holiday parks and backpackers to luxury lodges – are automatically eligible for the awards. So what are the awards? There are five categories:

Travelbug Awards - the lineup

One percent go platinum, Copthorne Bay of Islands tops list

After the 2011 awards, we decided that we had made it too easy to win, so this year we made the criteria more demanding, and as a result only 1% of properties achieved the highest accolade – the Platinum Award – making it even more prestigious than last year. To make this award as meaningful as possible we had to raise the bar on the % of thumbs-up reviews and the number of bookings required to even be eligible for an award. This means that these properties can be justifiably proud of receiving Platinum status (Platinum winners shown below).

Deserving of special mention is Copthorne Hotel and Resort Bay of Islands, who was the Platinum property with the highest overall score.

The Best in Region and Best in District awards were also hotly contested, but again the criteria were tightened up to bring the very best properties to the top (Best in Region winners shown below).


Canterbury & Wanaka star in “100% Reviews”

The award that most factors in traveller feedback is the 100% Reviews award, which is effectively judged by guests who have stayed in the properties. Operators with a 100% “thumbs up” result across a minimum number of reviews received the award. We love helping travellers keep each other informed so this year we added the rule that all winners of the 100% reviews award must have a minimum number of bookings and 100% verified reviews.

Canterbury came up trumps as the region with the most 100% Reviews awards (37, or 15%), but Lake Wanaka was the clear winner as the region with the highest average review percentage, with 98.9% of all travellers giving their Wanaka accommodation a thumbs-up. Of accommodation types, bed and breakfasts win as

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the highest-rated with 98.7% receiving thumbs-up reviews.

There are a huge range of properties across the country with staff and owners slaving away to provide top-class traveller experiences. We’re pleased to be able to give them a pat on the back for a job well done, not only in promoting their property, but promoting New Zealand to the rest of the world.

So who won? Here are the winners

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of the Best in Region and Platinum awards, plus the breakdown of the numbers of winners for each award.

Well done to all the winners, and happy travels!


Travelbug ‘Best

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in Region’ award winners 2012

Region Property
Auckland Ibis Auckland Ellerslie
Bay of Plenty Gateway Motor Inn Mt Maunganui
Canterbury Victoria Villa B&B
Coromandel Central Park Motel
Fiordland Fiordland Hotel and Motel
Hawke’s Bay Quest Napier
Lake Taupo Taupo DeBretts Spa Resort
Lake Wanaka Alpine Motel Apartments
Manawatu-Wanganui Aspree Motor Inn
Marlborough Picton Lodge Backpackers
Nelson Airport Greens Motel
Northland Copthorne Hotel and Resort Bay of Islands
Otago The Victoria Hotel
Queenstown Novotel Queenstown Lakeside
Rotorua Kuirau Park Motor Lodge
Ruapehu Ohakune Mountain View Motel
Southland LivingSpace Invercargill
Taranaki 16 Northgate Motor Lodge
Waikato Riverside of Cambridge Motel & Conference Centre
Wairarapa Acorn

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Estate Motel

Wellington Ibis Wellington
West Coast Scenic Hotel Franz Josef Glacier

Total winners in each category:

  1. Platinum Property (30 winners)
  2. Gold Property (233 winners)
  3. Best in Region (22 winners)
  4. Best in District (56 winners)
  5. 100% Guest Rating (250 winners)


Travelbug ‘Platinum’ award winners 2012

Property Region
SKYCITY Auckland Auckland
Bella Vista Express Hotel Auckland Airport Auckland
Ibis Auckland Ellerslie Auckland
Auckland North Shore Motels & Holiday Park Auckland
Airport Garden Inn Hotel and Conference Centre Auckland
Quality Hotel Barrycourt Auckland
Airport Travel Air Motor Inn Auckland
Christchurch YMCA Canterbury
Victoria Villa B&B Canterbury
Central Park Motel Coromandel
Taupo DeBretts Spa Resort Lake Taupo
Aspree Motor Inn Manawatu-Wanganui
Copthorne Hotel and Resort Bay of Islands Northland
Kingsgate Hotel Dunedin Otago
The Victoria Hotel Otago
Pinewood Lodge Queenstown
Novotel Queenstown Lakeside Queenstown
Kuirau Park Motor Lodge Rotorua
Kowhai & Colonial Motel Rotorua
AA Studio Motel Rotorua Rotorua
CQ Comfort Hotel Wellington Wellington
Ibis Wellington Wellington
The Cambridge Hotel Wellington
Bay Plaza Hotel Wellington
West Plaza Hotel Wellington
Amora Hotel Wellington Wellington
James Cook Grand Chancellor Wellington Wellington

Comments 7

  • Well done to all of the winners. A skim read through the guest reviews shows that you are all doing a fantastic job!

  • We like these Awards! Thanks TravelBug for organising, you are leaders in online travel and your members are a pleasure to host at the Tauranga on the Waterfront.

  • How bizarre!

    In the Nelson region, the Airport Greens Motel placed ninth with only 11 reviews ( with 100% thumbs up) yet they get the “Travelbug ‘Best in Region’ award 2012”

    Yet the Wheelhouse Inn had 72 reviews with100% thumbs up,
    Labyrinth Rocks Bed and Breakfast had 20 reviews (100% thumbs up),
    Equestrian Lodge Motel had 19 reviews (100% thumbs up),
    Kings Gate Motel had 18 reviews (100% thumbs up) and even Arrow Rock had many more positive reviews with 18 (100% thumbs up)…

    Kudos to running a fine establishment for the Airport Greens Motel in Nelson but shurely shome mishtaks…

    • Hi George, thanks for the question. The Awards are based on a mix of booking numbers, guest feedback and overall property score and importantly the reviews factored in were only for the 12 months since our last awards, so total review numbers might not help a property qualify. Cheers – Daniel

  • We were very flattered to receive 3 awards, we also thank travelbug for introducing the verified reply.

    Having read some that are not , it was obvious it was needed, this was drawn to my attention by several guests who pointed out the over emphasis on how wonderful some owners are, it is entertaining but pleasing to see the travelling public can see through such fiction .

    • Hi Phil, thanks for your comment – and congratulations again on receiving the awards.

      Verified reviews are great. I think – as you rightly pointed out – the travelling public are clever enough to see what’s what when looking at reviews, and verifying them adds another layer to that trust.

      All the best! – Jeff

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